Having a crepe shop on the town square that opens not just on a lovely sunny day but one that happens to be Shrove Tuesday was always going to be a draw.

Add into the mix free crepes for the first 100 customers and it was no surprise to see crowds gather in Hitchin this morning (4th March) to mark the opening of Hitchin Crêpeaffaire.

The new manager, a local Hitchin man himself, explained how the café had "been looking to get into Hitchin for a long time".

He explained that the new team staffing the café had been working hard to prepare for the big day, which was marked with a ribbon cutting ceremony featuring local VIP and Visit Hitchin head honcho, Tom Hardy.

The café opened with a special menu and advertises its downstairs space which is available for event hire.