In episode 2 of the new series the social media star and successful entrepreneur returns home to Hitchin to visit her family.

Driving through the town Molly-Mae reflects on growing up in Hitchin, working at the fragrance counter of Boots and then reminisces on having "worked many a shift" at Hitchin swimming pool.

Amazon Prime has over 200 million subscribers worldwide so the question remains as to whether Hitchin will get a tourism boost from viewers wanting to experience number 20 on the 'happiest places to live' in the UK (according to Rightmove's 2024 Happy at Home Index) for themselves. 

Back in 2017 Hitchin Lavender experienced a huge growth in visitors after featuring on a Chinese tourism website.