A coach travel company serving Hitchin is encouraging more families, young adults and groups of friends to consider coach travel as an affordable alternative to driving or taking the train.

Richard Taylor Travel says it wants to challenge the long-held perception that coach trips are only for retired people, arguing that rising motoring costs and expensive rail fares are making organised day trips an increasingly attractive option for people of all ages.

The company says modern coach travel offers a stress-free way to visit seaside resorts, shopping destinations, popular attractions and festive markets without the hassle of driving, parking or navigating unfamiliar roads.

With the cost of fuel, vehicle maintenance and parking continuing to rise, Richard Taylor Travel believes coach travel provides good value for families looking for affordable days out during the school holidays, as well as couples, groups of friends and solo travellers.

The company also highlighted the environmental benefits of coach travel, saying it helps reduce congestion and emissions by taking multiple cars off the road.

Richard Taylor Travel said many passengers enjoy the social side of travelling together, with the journey becoming part of the day out as people chat, make new friends and arrive at their destination together.

The company added that today's coaches are comfortable, modern and designed to appeal to a much broader audience than traditional stereotypes suggest.

A spokesperson for Richard Taylor Travel said: "For many people, the words 'coach trip' still bring to mind an image of retirees heading off for a seaside afternoon. While those customers remain an important and valued part of our business, the world has changed – and so has coach travel.

advertisement

"We believe great days out should be accessible to everyone. Our trips are designed for all ages – grandparents, parents, young couples, singles, groups of friends and families looking for an affordable adventure without the hassle."

The company hopes more people from Hitchin will consider leaving the car at home and discovering new destinations by coach as demand grows for affordable and convenient ways to travel.