This Halloween, Wally, the world's favourite children's book character – wearing a red-and-white striped shirt and black-rimmed specs – will be travelling the country, appearing in museums, including the North Hertfordshire Museum in Hitchin.

Families will be able to join the search for Wally at the North Hertfordshire Museum as part of the Where's Wally?

Spooky Museum Search, organised by Walker Books and Kids in Museums, to celebrate the release of the new book, Where's Wally? Spooky Spotlight Search.

Over 75 museums around the UK have signed up ahead of Halloween.

The activity will run at the North Hertfordshire Museum from October 9 – November 1 and will be tailored to comply with social distancing measures.

Families will be able to hunt for Wally amongst the museum's collections, as well as spell out a spooky phrase with letters hidden alongside mini Wally standees, and receive a special "I found Wally!" bookmark on completion of the search, as well as the chance to enter the Where's Wally? and Kids in Museums grand prize draw competition to win an ArtFund Family Membership and a bundle of Where's Wally? goodies.

Additional online activities will be available for those families choosing not to visit the museum in person.

Walker Books will provide North Hertfordshire Museum with an array of supporting print and digital materials including mini standees, activity sheets, posters, bookmarks, pin badges for staff and social media assets.

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Alison Bowyer, Executive Director of Kids in Museums, said: "We're thrilled to be working with Walker Books again this year.

"The last few months have been a challenging time for the heritage sector so we are pleased to support even more museums to hold a fun and safe activity this October.

"We hope to encourage families back into heritage sites and help them enjoy all the rich experiences on offer."

Where's Wally? Spooky Museum Search is available only on guided tours – book free tickets for tours on the hour or just turn up at the Museum for tours on the half hour.

Maximum of six people per tour. Book tour tickets at [L]https://north-herts-museum.arttickets.org.uk/[+L]here[.L]

North Hertfordshire Museum is open from 10.30am - 4.30pm Tuesday to Saturday and 11am – 3pm on Sundays. For more information on North Hertfordshire Museum go to: https://northhertsmuseum.org/

For fun online activities, visit https://wally.walker.co.uk/