Hitchin is a self-confessed town of 'brunchers', with more than half (53%) of residents admitting to eating brunch multiple times a week – and it's all thanks to lockdown, according to new research.

The breakfast-lunch hybrid has seen a massive boost in popularity post-pandemic, with four in ten (39%) people from Hitchin saying they eat brunch more often now than they did 18 months ago.

An indulgent 13% treat themselves every day – rising to nearly three in ten (28%) amongst 18-to-24-year-olds questioned.

The OnePoll survey was undertaken by the Green Man pub, in Great Offley, to mark the launch of its festive brunch menu this weekend.

Its rise in popularity comes as no surprise when it makes us feel so content. More than half of those questioned (51%) believe brunch adds something special to the day that other meals can't match.

Coming away feeling relaxed is another big benefit for the same number of respondents, and 48% say it makes them feel happy.

John Davis, General Manager at the Green Man, near Hitchin, said: "For a long time now, brunch has been the preferred - if not revered - weekend meal for many of us. It's proving particularly popular as we enter the festive period and we have some delicious dishes to try including Chocolate Baked Oats, for those looking for a sweet treat, and Beef Rib Hash for those looking for a heartier meal.

"It goes without saying that many of us are more excited than usual for Christmas this year, and this latest addition to our menus provides the perfect excuse for festive fun."

The festive brunch menu is now available at the Green Man every Saturday and Sunday from 930am until 1115am until January 2nd and a brunch menu will replace the festive menu thereafter. Alcoholic beverages will be available subject to licensing hours.

The Green Man is part of the Chef & Brewer collection of country pubs, known for cask ales and weekly seasonal specials and owned by Greene King - the UK's leading pub company and brewer. Keep up to date with its news and special offers and events at www.chefandbrewer.com/pubs/hertfordshire/green-man