Major luxury homeware store The White Company is gearing up to open its new store in Hitchin town centre 'soon.'

Hitchin Nub News exclusively broke the story earlier this year that the White Company was to take over Joules' former site on Bancroft - and as you can see from our pictures, shopfitters have been busy preparing the site on Bancroft for the renowned retailer to welcome shoppers.

Nub News understands the store will open 'mid-October', offering its trademark stylish pieces for your home, wardrobe and everyday life - principally in white of course.

The lifestyle store specialised in stylish, white homewares, combining quality with affordable prices.

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