January birthdays are officially the worst, according to new research – but Zizzi Hitchin is aiming to change that with the launch of its brand-new January Birthday Jackpot.

The Italian restaurant chain is rolling out the birthday boost across all 136 of its UK restaurants, guaranteeing a special treat for adults born in January – with one lucky diner at each restaurant set to scoop a £100 jackpot towards their table's bill.

Research commissioned by Zizzi found that more than a third of Brits (35.1%) believe January is the worst month to be born, with post-Christmas fatigue, tighter budgets and New Year's resolutions often putting a dampener on celebrations.

To fix that, Zizzi is promising January birthday guests a little extra sparkle. The first 100 January-born adults at each restaurant will receive a special birthday card revealing a surprise treat. Prizes include free starters, desserts, drinks, candy floss – and one golden envelope containing the £100 birthday jackpot.

Local diners celebrating in Hitchin could be in line for freebies such as Zizzi's popular Garlic and Mozzarella Bombe, a dessert on the house, or even the jackpot prize to help cover their bill.

To take part, January birthdays can book a table via the Zizzi website or through the Zillionaires' Club app, and request the January Birthday Jackpot in the special requests section when booking. Walk-in guests can also take part by showing valid photo ID proving their January birthday. The offer is available to guests aged 18 and over, while stocks last.

Corinne Prior, Brand and Customer Experience Director at Zizzi, said: "We know January birthdays are usually rubbish, with friends freshly dedicated to New Year's resolutions, keen to save money or exhausted from the festive season. But Zizzi is here to flip the script and make January birthdays the most enviable in the calendar. We can't wait to give all our birthday guests the celebrations they deserve!"

The January Birthday Jackpot is available throughout the month, giving Hitchin residents born in January a perfect excuse to gather friends, ditch the January blues and celebrate in style.

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