Hertfordshire Constabulary has joined a county-wide campaign aimed at tackling domestic abuse during the FIFA World Cup 2026, warning that incidents of violence against women and girls can increase during major football tournaments.

The campaign, known as 'We Won', was launched ahead of the tournament's opening matches and brings together Hertfordshire Constabulary, the Herts Domestic Abuse Helpline, Watford FC, Stevenage FC and other local partners.

Although the World Cup got underway yesterday (Thursday 11 June), police said the initiative was designed to raise awareness before England's first match next week and encourage anyone affected by domestic abuse to seek support.

National figures have previously shown that reports of domestic abuse can rise around major football fixtures, regardless of whether teams win or lose.

Detective Superintendent Clare Smith said: "Football can be a highly emotional game and no matter how your team do, there is no excuse for taking your feelings out on your family or partner.

"During the tournament, we are delivering a joint campaign to tackle Domestic Abuse and Violence Against Women and Girls (VAWG) – issues we know can rise during major football events."

According to Hertfordshire Constabulary, officers receive an average of 59 domestic abuse-related reports every day across the county.

The force is using social media, videos, graphics and podcasts throughout the tournament to highlight support services available to victims and survivors.

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Domestic abuse can include threatening behaviour, violence or abuse that is psychological, physical, sexual, financial or emotional.

Police are urging anyone affected to contact the Herts Domestic Abuse Helpline on 0808 808 8088, which operates Monday to Friday between 10am and 8pm. The number does not appear on phone bills.

Enjoy the football safely

Alongside the domestic abuse campaign, Hertfordshire Constabulary has issued advice for supporters planning to watch World Cup matches in pubs, bars or at home.

England's first group match is scheduled for Wednesday 17 June against Croatia, with further games against Ghana and Panama later in the month.

Detective Superintendent Smith said officers would have additional patrols in place during England fixtures.

"The vast majority of football fans are law-abiding and respectful," she said. "However, we will take firm action against anyone who behaves in a drunk or disorderly manner."

Police are also warning drivers not to get behind the wheel after drinking or taking drugs, with increased roads policing patrols planned throughout the tournament.

Officers reminded residents that alcohol can remain in the body far longer than people realise, meaning motorists could still be over the legal limit the morning after drinking.

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The force is also encouraging anyone who feels unsafe on a night out to use the 'Ask for Angela' scheme at participating venues, which allows people to discreetly alert staff if they need assistance.

How to get help

Anyone experiencing domestic abuse can report it to Hertfordshire Constabulary online or call 999 in an emergency where there is an immediate threat to life.

Police say the message is simple as the football tournament continues: enjoy the matches, celebrate responsibly and remember that there is never an excuse for abuse.