Up Close: The DSL success story continues - find out more

By Layth Yousif 28th Jan 2024

Up Close: DSL success story continues - find out more
Up Close: DSL success story continues - find out more

DSL have been designing and building embedded computing solutions since 1985 - with the welcome news that they have also now decided to move into manufacturing equipment.

For 33 years, DSL have been expert electronic designers, including printed circuit boards (PCBs), as well as a consultancy helping others develop hardware.

DSL have been working with original equipment manufactures (OEMs) who lacked sufficient internal electronic design resources, expertise - or both – develop the brain of their industrial hardware.

The time has now arrived for DSL to expand into manufacturing technical equipment at their high-tech Letchworth headquarters.

DSL Managing director Rory Dear told Nub News: "We're so excited to launch the next phase of the natural progression of DSL to become a true cradle-to-grave one stop shop for electronic product development and now, manufacturing.

"By undertaking both the design and manufacturing in the same building at our Letchworth offices, we offer a unique service where engineers who design PCBAs every day are on-hand to ensure optimum and trouble-free manufacturing."

Rory continued: "I've been with DSL for two full decades, twenty years of working with such clients day in, day out, combining their niche core competency with our electronic design prowess to develop cutting edge products to drive their respective industry forwards. 

"Once we'd finished the design cycle, DSL more often than not, went on to manage the manufacture that electronic solution."

Enough was enough

However, as Rory explained: "Deep down we've always known something was missing from our offering - namely the capability of manufacturing those PCB assemblies ourselves in-house, but for 33 years it never quite seemed the right time."

Rory has been DSL managing director for five years, and says he understands the hesitancy to move into manufacturing, as businesses have jumped from national and international crisis to crisis.

Brexit, the pandemic and more recently, global supply chain problems particularly impacted DSL, with electronic component shortages being amongst the most affected.

Yet, the latest crisis has been the catalyst to trigger DSL into taking the bull by the horns, and address the long-standing omission of their cradle-to-grave capabilities.

Rory recalls: "Malpractices in the industry were rife, with large corporations buying up global stock of specific components and component brokers profiteering, selling penny parts for tens or even hundreds of pounds a piece.

"The electronic manufacturing industry lost control and accountability, and DSL were stuck in the middle.

"We found ourselves trying to justify huge increases in price from our outsourced manufacturing partners without receiving any justification ourselves to pass on.

"We also experienced manufacturing issues, many mistakes, but most unforgiveable mistakes - especially when the components on such boards are exponentially more expensive than 'usual' - again leaving DSL stuck in the middle, letting down valued clients through no fault of our own."

So, Rory says: "We decided enough was enough."

A new dawn

In the summer of 2023 DSL began plans to in-source PCB assembly.

Rory says: "Top of the list was where we would do this - in our existing building, or an entirely new site?

"We weighed up the pros and cons and decided the advantages were far greater managing both the design and manufacturing under the same roof."

Using a selection of carefully selected and audited contract electronic manufacturers (CEM) DSL outsourced the PCB assembly manufacture - while undertaking all the testing and assembly processes in-house.

In practice this meant delivering to their clients anywhere between a single PCB assembly, and a complete final product, in glossy packaging - event sometimes direct to their client's client.

DSL rigorously researched the equipment they would need and the manufacturers/models required, before opting for a fully automated assembly line - supported by a top-of-the-range 3D automated optical inspection machine.

DSL success

Fast forward to the current day and DSL has now launched their manufacturing capability, which, after all these years, not only gives them the ability to manufacture their own designs - but also to offer a contract electronic manufacturing service to build their client's existing designs, those designed in-house or by another design consultancy.

Rory says: "We're so excited to launch the next phase of the natural progression of DSL to become a true cradle-to-grave one stop shop for electronic product development and now, manufacturing.

"By undertaking both the design and manufacturing in the same building at our Letchworth Garden City offices, we offer a unique service where engineers who design PCBAs every day are on-hand to ensure optimum and trouble-free manufacturing"

"With so many companies on-shoring manufacturing back to Britain following decades of off-shore manufacturing, DSL is proud to show our 'Made in Britain' badge and enabling our clients to share the same prestigious British quality assurance as a result"

All of which means DSL are the UK's leading cradle-to-grave industrial computing and electronics solutions provider across all industries, from off-the-shelf products to fully bespoke product realisation.

They deliver or support every stage of their client's projects through design, prototyping, certification - and now - on-going manufacture in-house. Enabling their clients to focus on their core competency while DSL realise their products, exceeding expectations of functionality, reliability and longevity.

Perhaps the final word should go to DSL's former managing director and founder, Derek Carpenter.

 "It was really impressive to see the investment into technology which will only go to improve DSL's position within the marketplace," says Derek in admiration.

"Moreover what also came over to Rory of us was the continued team feel - an aspect I was keen to promote during my time."

PREVIOUS HITCHIN NUB NEWS UP CLOSE FEATURES 

Hitchin Nub News aims to support our community, promoting shops, businesses, charities, clubs and sports groups in and around our town and surrounding areas.

We regularly showcase some of these businesses, organisations and individuals doing excellent work in our community in a Nub News feature called 'Up Close'.

Read on for the best of our previous Up Close features

...........

Up Close: British Schools Museum praises community-minded volunteers from Raymond James Hitchin

UP CLOSE: 'We turned inequality and racism against Asian community into helping other vulnerable people' says tireless football academy founder Bal Singh

UP CLOSE: Legendary Hitchin artist Mr Meana: Street Art is like a modern-day statue - it's a sign of respect

UP CLOSE: 'Hitchin is Beanotown – I always try and get the town in my stories' says talented comic-book writer Danny Pearson

UP CLOSE: Business owner Tracy Fishburn partners with CHUMS bereavement charity to help families navigate the dreadful grief of losing a baby

UP CLOSE EXCLUSIVE interview with Sir Kier Starmer

UP CLOSE: Matt Bean, owner of Cantina Carnitas

UP CLOSE: Chris Cheah, owner of Chicken George

UP CLOSE: Simmy and Jhai Dhillon, owners of Rice and Spice

Up Close: Stevenage FC boss Steve Evans on loving life at Boro, Sir Alex Ferguson, Pep Guardiola and so much more

UP CLOSE: Hitchin Food Rescue

UP CLOSE: Adam Howard, organiser BackToSchoolival

UP CLOSE: Hitchin's inspirational Black Lives Matter movement

UP CLOSE: RuPaul revolutionised positive perception of drag among mainstream says north Herts' Magenta

UP CLOSE: The brilliant Keith Jones - master butcher and master crooner

UP CLOSE: Freddy and Em, landlord and landlady of The Half Moon pub

UP CLOSE: Bim Afolami, Hitchin MP on racism, NHS, Brexit, lockdown, welfare, Marcus Rashford, Kier Starmer and much more

UP CLOSE: Fabio Vincenti, owner of Fabio's Gelato

UP CLOSE: Danny Pearson, Beano comic writer

UP CLOSE: Hitchin Squirrel Rescue

Up Close: Meet Holly from Dopa Delights - creating acclaimed plant-based delicacies in Hitchin

Up Close: 'Turkish food is more than just kebabs' - Meet Lem and Ayse from Ziba on Hitchin Market Place

Up Close: The comfort of belonging and the platform to be an individual - Why I Love Hitchin

Up Close: Sun Street's Hidden Gem - 27 Street Bagels - a brilliant business in the heart of our town

Up Close: Sam's Pizza - 'The moment they announced lockdown I said I'd get a pizza oven'

Up Close: Hitchin Food Heroes - Amani Kitchen angling Hertfordshire's hunger to the wonders of Iraqi street food

Up Close: Hidden Gem - Highly-acclaimed Fox at Willian

Up Close: Susan Downie owner of Hitchin-based Mondial Travel says confidence is returning to hard hit holiday sector

Up Close: Tracy's Treasured Keepsakes - a brilliant double award winning independent business

Up Close: Strand PR - Hertfordshire company celebrates decade of delivering

Up Close on suicide prevention: Gemma Kirk from Herts Police mental health unit opens up on trying to stop people taking their own lives

Up Close: Hard-working Rory's Story as young achiever flies high with renowned financial experts Lyndhurst

Up Close: International Motor Racing series born in a Hitchin pub holds first race

Up Close: Q&A with courageous Ukraine refugee Alina Kurylova who now lives in Hitchin

Up Close: Taking in a refugee from Ukraine is incredibly rewarding says Hitchin host Debbie Stalkartt

Up Close: Get set for the brilliant Cider and Cheese Festival at Hitchin Town's Top Field

Up Close: You're never too old for body art - but think before you ink says talented Ela Lawrynowicz owner of acclaimed Femnink Tattoos

Up Close with the brilliant Willow Foundation

Up Close: Lockdown and challenging life events tested me - but now I have Penny says Kate Peto owner of successful VW campervan wedding company

Up Close: Lyndhurst Financial Management's Joe Pritchard - A Story of Success

Up Close: Bowled Over - Bowmans and Ickleford CC are the perfect match

Up Close: Angels' Share owners Harpreet and Preeti's exciting new plans for Lower Stondon's Bird in Hand pub

UP CLOSE: How backpacking trip led to Lauren and Toby creating acclaimed Bite Around the World - that has now catered for Nike, Google and Just Eat

UP CLOSE: Amanda Reed lollipop lady – our town's true unsung Hitchin hero

UP CLOSE: Tradee On Demand - the brilliant new app dubbed 'Uber for property maintenance'

Up Close - Hitchin's Puppet Company: Sharing the Joy with Purpose Over Profit

UP CLOSE: Flip Connect and Hitchin Town - The Perfect Match

UP CLOSE: 'Don't pity rescue dogs – adopt one' says Hitchin mum after price of canines soar during lockdown

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